digital marketing

Whether you’re just starting out, or an established brand, YX Digital can help you grow.

it all starts with a MARKETING STRATEGY

To start on any successful digital marketing campaign, a strategy will need to be created.
Are we targeting parents of newborns, IT professionals or key decision makers in large businesses. Then what are we trying to convey to them; a new feature, new product or a new industry update.

PERSONAS

Reaching the right people.

Creating detailed profile of a fictional user that represents a specific segment of a target audience. It’s a tool used in various fields like marketing, design, and product development to help teams understand and empathize with their users’ needs, behaviors, and goals.

creative & message

What we are telling our audience.

The marketing message is the core idea of your campaign, focusing on a specific value proposition to address a customer need, while the creative is the execution of that message through compelling visual, auditory, and written elements designed to capture attention and resonate emotionally with the target audience.

on your website

search optimisation

Be found in Google.

The goal of SEO is to increase a website’s visibility and drive more qualified traffic to the site by making the content more relevant and valuable to users’ search queries.

conversion optimisation

Be more efficient.

Conversion rate optimization (CRO) is the process of increasing the percentage of website visitors who complete a desired action, such as making a purchase or filling out a form. It involves analyzing user behavior, identifying areas for improvement, and implementing changes to enhance the user experience and encourage conversions.

paid marketing

google / bing ads

Advertise in Google / Bing Search Results.

Google Ads is Google’s pay-per-click (PPC) advertising platform that lets businesses create online ads to reach customers on Google Search, YouTube, and other partner sites, driving traffic, leads, and sales.

social ads

Advertise on Facebook / Instagram.

You’ve made your website, now is the time for customers to know you exist. Advertise your brand on Google, Facebook, Instagram & more.

linkedin ads

Advertise on LinkedIn to other professionals.

LinkedIn allows you to promote your products, services, and knowledge to a highly targeted professional audience based on factors like job title, industry, and company size.

display marketing

Advertise on news websites.

Promote products, services, or brands, leveraging audience targeting rather than user queries. These ads include various formats like banners, videos, and interactive rich media, placed on digital platforms to build brand awareness and drive specific actions.

Good Research

Financial Research Membership Website, Affiliate Marketing & Customer Alert Automation.